Neighbourhood articles built from the questions you already answer

Who this service is for

This suits businesses whose customers need to understand something before they buy. In the Burquitlam–Lougheed area that often means:

• Trades working in strata buildings, such as plumbers, electricians, painters and flooring installers, whose customers need to know about access rules, quiet hours and what the strata covers.
• Renovators serving the older single-family houses and townhouses further from the stations, where the Coquitlam neighbourhood plan expects lower-rise forms such as townhouses and infill homes.
• Clinics and professional services, such as physiotherapists, dentists, tutors and bookkeepers, whose customers compare options carefully.
• Shops and restaurants with a story worth telling, near Burquitlam Plaza, Austin Road or North Road.

If your customers decide in thirty seconds based on price and distance, articles are not your first priority. Start with profile content instead.

What's included

• A monthly interview. Thirty to forty-five minutes by phone. We ask about recent jobs, odd problems and the questions customers keep raising.
• Topic selection. We choose topics by asking three things: do people search for this, can you answer it better than anyone else, and does it lead to work you want.
• Writing and editing. Plain Canadian English, short paragraphs, answer first. Local detail comes from you, never from invention.
• Local pages. Where you have real proof in a part of the corridor, we write a page about your work there. We will not create thin pages for every street name; that kind of doorway content hurts more than it helps.
• Publishing. We format, add internal links and publish to your site, or hand over ready-to-paste copy if someone else manages it.
• Repurposing. Each article becomes two or three shorter pieces for your Google profile and social accounts.

A realistic timeline

Search engines take time to trust new pages, so plan on three to six months before judging an article by its traffic. Profile posts made from the same material often work sooner.

How results are measured

We track each article separately, so you can see which ones earn their keep:

1. Search impressions and clicks from Google Search Console, by page.
2. Calls, texts and emails that mention or follow a visit to the page, using call tracking where you agree to it and simple "how did you hear about us" notes where you do not.
3. Jobs won that started from content, which only you can confirm. We ask monthly.

A page that gets traffic but no enquiries is a sign the topic attracts the wrong readers. A page that gets few visits but two good jobs a month is a winner, whatever its traffic says.

Mistakes to avoid

• Writing for search engines instead of people. Stuffing "Burquitlam" into every sentence reads badly and does not help. Mention the place where it matters.
• Publishing and forgetting. Strata rules, prices and products change. We review older articles at least once a year.
• Copying a competitor's topics. If they wrote it first and well, write the question they missed.
• Promising what you cannot do. If you do not take emergency calls after 8 p.m., the article should say so.

Getting started

Send us the five questions your customers ask most and we will show you how we would turn one into an article. Our editorial planning guide explains how we space topics through the year, and the pricing page covers plan costs. When you are ready, the contact page explains what to send.