Short video, for a local business, means clips of 15 to 60 seconds that show a real moment of your work: the moment a stubborn drain clears, the first coat of paint going on in a bare new suite, a pastry coming out of the oven. Photo stories are the same idea in stills. Both answer the silent question every buyer asks: are these people real, and are they good?
We are a content studio, not a production house and not a contractor. We help you capture, edit and publish; the work on camera is yours.
Who this service is for
Video earns its place when your work is visual or when trust is the main hurdle:
- Finishing trades such as painters, tilers, flooring installers, closet and cabinet installers, and landscapers.
- Cleaners and organisers, whose before-and-after is the whole sales pitch.
- Food and drink spots around Burquitlam Plaza, North Road and The City of Lougheed area.
- Personal services such as salons, barbers, groomers and fitness studios, where customers want to see the room and the people.
If your work happens inside walls or in a confidential setting, photos of the result and short talking-head explanations usually work better than action footage.
What's included
- A shot list for your trade. Five to eight standard shots, written so anyone on your team can follow them: the wide "before", the close detail, the tool in use, the reveal, the tidy finish.
- A capture routine. Where to send footage, how to name it and how often. Most clients use a shared folder and send clips at the end of the day.
- Editing. Trimming, captions burned in for sound-off viewing, simple titles and your logo where appropriate. No stock music that clashes with your brand.
- Captions and descriptions. Written to explain what the viewer is seeing, with the area named where it is relevant and honest.
- A posting plan. Which clip goes to your Google listing, which to your website, which to social, and when.
- A photo library. Your best stills, sorted and named, ready for future pages and ads.
A realistic timeline
| Period | What happens |
|---|---|
| Week 1 | Shot list written for your trade; capture routine agreed |
| Weeks 2–4 | First footage arrives; first three to five clips edited and posted |
| Months 2–3 | A regular rhythm of two to four clips a week; we learn which shots perform |
| Months 3–6 | Best clips placed on key website pages; weak formats dropped |
The first few weeks of footage are always rough. That is normal. By the second month most teams film without thinking about it.
How results are measured
We do not judge video by views alone. Views are easy to buy and easy to misread. We look at:
- Profile actions such as calls, direction requests and website clicks on your Google listing, compared before and after regular posting.
- Website engagement on pages where clips are placed: do visitors stay longer and contact you more often?
- Enquiries that mention a video. We suggest you ask new customers what they saw.
- Saves and shares, which are a better signal of usefulness than likes.
Mistakes to avoid
- Filming people without consent. Customers, neighbours and other trades on site deserve to be asked. When in doubt, frame them out.
- Showing addresses. Unit numbers, licence plates and street signs next to a home can identify people. Crop or blur them.
- Chasing trends. A dance trend rarely wins a renovation job. A clear, calm clip of tidy work usually does.
- Over-editing. Heavy effects make honest footage look like an ad. Keep it simple.
- Posting in bursts. Twenty clips one week and none for two months looks worse than three clips every week.
Getting started
Our phone video playbook covers the capture side in detail, and you can try it before hiring anyone. When you want help with editing and posting, check the pricing page and then reach us through the contact page. If you serve the wider city as well, our sister studio Coquitlam.Media covers video for businesses across Coquitlam.
Frequently asked questions
Do I need special equipment?
No. A recent phone, a cheap clip-on microphone and good daylight cover nearly everything. We would rather have honest footage from the job than polished footage of nothing.
Do you send a film crew?
Usually not. Most footage is best captured by the people already on site. For an occasional planned shoot, we can discuss what makes sense for your business.
What about filming in someone's home or building?
Always ask the customer first and respect their answer. Avoid showing unit numbers, faces of people who have not agreed, or anything personal. Some strata buildings also have their own rules about common areas, so ask management.
Which platforms do you post to?
Your Google Business Profile and website first, because local buyers see those. Instagram, Facebook and YouTube Shorts follow if your customers use them.